Martin Pichl, PhD

I'm a passionate data scientist, tech enthusiast, and entrepreneur interested in effective marketing automatization, predictive modelling, (music) information retrieval, recommender systems, and other data related projects.


I'm a former university assistant, focusing on (music) information retrieval, recommender systems and predictive modelling. Now entrepreneur accompanying my 170-year-old family business as a shareholder and general manager in the transition process from a traditional craft business into an innovative industry 4.0 company. Besides, I'm a freelance data scientist consulting companies for data related projects and developing marketing automatization solutions for companies of all sizes.

What I Do

Data Science

- Descriptive Statistics
- Time Series Analysis and Predictive Modelling
- Machine Learning (Clustering, Classification, Dimension Reduction)

Recommender Systems

- Model-based Collaborative Filtering
- Content-Based Filtering
- Hybrids

Marketing Automation

- Marketing automation using recommender systems
- Personalized and automaded e-mail marketing
- Lead detection using machine learning

R Programming

- Data Analytics
- Machine Learning Projects
- Recommender Systems
- Shiny WebApps

Python Programming

- Data Analytics
- Machine Learning
- Recommender Systems

Other Data Related Projects

I love data analytics and databases, so feel free to contact me for any data related project.


7 Years of Experience


May 2018
University of Innsbruck

PhD in Computer Science

I focused on (music) information retrieval and (music) recommender systems.

May 2014
University of Innsbruck

MSc Degree in Business Information Systems

I focused on recommender systems and in particular on music recommender systems.

July 2012
University of Innsbruck

BSc Degree in Economics

I focused on empirical economics and in particular on time series analysis.


October 2019 - Current
University of Innsbruck

External Lecturer

I'm teaching Database Systems for the Master Information Systems and Unsupervised Machine Learning for the ULG Data Science.

September 2018 - Current
University of Applied Sciences Salzburg

External Lecturer

I'm teaching Advanced Databases and Recommender Systems.

March 2013 - Current

Self-emplyed Consultant and Data Scientist

I'm a freelance data scientist and consultant, happy to support data related projects for companies of any size.

March 2010 - Current
Pichl Medaillen GmbH

Active Partner

Shareholder and general manager, focusing on applying machine learning techniques for marketing automation.

June 2014 - June 2018
University of Innsbruck

University Assistant

For four years, I have been a university assistant in the Databases and Information Systems Group (DBIS) at the University of Innsbruck. Besides research in the field of information retrieval and recommender systems, I hold Proseminars in the courses databases, data warehouse systems, algorithms and data structures as well as information retrieval.




Online Marketing


Relational Databases


NoSQL Databases


Coding Skills










Get in Touch

Freelance Available

Innsbruck | Tyrol | Austria

How Can I Help You?